A website that feels like you.
Your unique pages, built in your brand and live on your own domain.
Brand Lab · A four-week live programBuild your own
Build your own
website with AI.With a designer beside you.
Build and launch a website that feels like your brand, with Em guiding you every step. Leave knowing how to manage and upkeep it yourself using AI.
No design or coding experience needed.
It’s a process built around talking to AI like you would an employee.
Starts November 9 · Live Mondays, 12 pm to 1:30 CST$1,497 or two payments of $749
yourwebsite.com
You, in
full color.
A clear point of view.
A little more you.
It’s time to pour
your brand into
your website.
What you’ll leave withYour website, live.
Your website, live.
In just 4 weeks.
And the know-how to keep it updated whenever you need, without hiring a designer or developer. (Aka saving lots of time and money.)
A process you understand.
Know how to give AI direction, review what it makes, and ask for changes that make it better, during the build and long after.
A team that can maintain it.
A practical playbook for updates, plus prompts to carry your brand onto the next thing you make.
November 9 to December 7, 2026Four live Mondays.
Four live Mondays.
One finished website.
Learn together for 90 minutes. Build between calls.
Get feedback twice a week as you go.
November 2026
December 2026
November 23 to 27: catch-up week. No live call. Feedback through Wednesday.
Feedback twice a week in Slack.Every live call is recorded.
What happens each week
Turn the page to see what we’ll make.
Brand LabWeek 1
01Plan your site.
Bring the references, ideas, and words you have. I’ll bring the guidance, strategy, and expert examples. We’ll make a plan together.
Start with the big picture.
This week, we’llBuild it together
Find your direction.
Gather the websites you love and add them to your Brand Brain. I’ll show you what to look for.
Map your pages.
Plan the sections, content, and next step for each page. Gather what you have; I’ll share tips to get your copy started.
Choose your tools.
I’ll guide you to the right setup for building and maintaining your website, based on your needs.
By the end of this week
Your pages have a strategic outline, and your tools are ready.
Give every page one clear job.
Brand LabWeek 2
02Build your
first page.
We start with a real page. Your brand becomes a design system AI can follow as we build.
Now it starts looking like you.
This week, we’llBuild it together
Build your first page.
Start with your homepage, or your services page if that matters more to your business.
Set your design system.
Capture the type, colors, spacing, and buttons from that page so AI can carry the design through your site.
Check and refine.
Use the prompts and skills to review your page, then get my feedback and refine it together.
By the end of this week
Your first page is built, with a design system to carry forward.
Set it once. Use it everywhere.
Brand LabWeek 3
03Build the rest.
Take what you’ve established on your first page and carry it through the rest of your site.
Same brand. Every page.
This week, we’llBuild it together
Services.
Put your offers together so people can understand the options and choose their next step.
About.
Tell your story in your own words and help the right people see themselves working with you.
Contact.
Make getting in touch feel as considered as the rest of your site. Connect the pages and check the flow.
By the end of this week
Your core pages are built around your business.
Make the next step easy.
Brand LabWeek 4
04Go live.
A finished website needs to work as well as it looks. We check the details, publish it, and make sure you know what comes next.
Time to share the link.
This week, we’llBuild it together
Check the essentials.
Forms, email signup, booking, mobile, search, analytics, and the preview people see when you share a link.
Publish your website.
Go live on your own domain with the tools that fit your needs. I’ll guide you through the technical steps.
Keep it running.
Use your playbook and how-tos to find, access, and update your site, with AI and your team.
By the end of this week
A live website, and a team that can run it.
You know how to keep going.
Week 1 of 4
Choose a week, swipe, or use your arrow keys.
What it’s like to work with me.
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A real client’s words about the guidance and experience will go here.
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A real client’s words about feeling supported through the process will go here.
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A real client’s words about how simple it felt to build will go here.
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A real client’s words about the result will go here.
Name · BusinessTestimonial placeholder
A real client’s words about how fast it came together will go here.
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A real client’s words about their team keeping it updated will go here.
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A real client’s words about learning to work with AI will go here.
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A real client’s words about what changed for their business will go here.
Name · BusinessThe website is the starting pointLearn the process once.
Learn the process once.
Use it everywhere.
Your website brings your words, design, and functionality together. Learning to guide AI through that gives you a process for the everyday assets, too.
01Start with
Start with
your brand.
Your voice, colors, type, and point of view, all in your Brand Brain. Most of you will arrive with this locked and loaded from Brand Camp, so week one dives straight into web strategy.
Haven’t taken Brand Camp? Add the recordings and tools at checkout to get up to speed quickly.
Your Brand Brain
Clearly
you.
Your voice, colors, type,
and point of view.
Your Brand Brain
02Build your website
Build your website
with me.
Put it into practice on your most involved and most important asset. Learn to give AI direction, make decisions, and refine the result.
yourwebsite.com
You, in
full color.
A clear point of view.
A little more you.
Your website, brought to life
03Create on-brand
Create on-brand
work everywhere.
Social posts, emails, decks, one-pagers, guides. You’ll have the process and the know-how to build anything else your brand needs, and your team will too.
Brand LabA NOTE FROM THE LABYour next
good idea.
good idea.
Brand LabA brand
in motion.
in motion.
The next thing you make
Included with your place in the LabThe guidance. The feedback.
The guidance. The feedback.
The tools to get it done.
Four live sessions with Em
90 minutes each, including 30 minutes for your questions. All four recordings are yours for 90 days.
Feedback on your actual pages
Post in our Lab Slack channel whenever you’re ready. I review your work twice a week.
Prompts and skills to get it done well
Practical prompts and reusable AI skills to build, review, and refine your pages, during the Lab and long after.
A playbook for your team
A practical guide for maintaining the website, plus prompts and guidance for the assets you make next.
Prep when you join
Guidance for a strategic outline of each page: what sections you need, how they support conversion, and a few tips to get your copy started.
The right tools for your website
I’ll help you choose the best tools to build and maintain your site, with how-tos for you and your team: where everything lives, how to access it, and how to update it.
A live website to share
Build the pages your business needs, publish on your domain, and join the December 11 Showcase.
Your designer, every weekYou build it.
You build it.
I’m right here.
I’m Em, a brand designer and creative director. I’ve led design for Google, Ford, Delta, and UnitedHealthcare. Now I help founders and their teams bring their brands to life.
In the Lab, I show you how I build with AI for myself and my clients. We make decisions together, work through the parts that feel stuck, and keep bringing the website back to your brand.
You learn the process while you make something you can actually use.
And then you know how to do it again.
Join the founding round
Join the founding Lab.
Choose how you’d like to pay. Both options include the full Lab. Pay in full and your first teammate joins free.
Your place in Brand Lab
$1,497
One payment, plus your first teammate free.
Join the LabEnrollment closes November 5 at 10pm CST.
Four live weeks.
Everything you need.
- Four live Mondays with Em
- Feedback on your pages twice a week
- All four recordings for 90 days
- Prompts, skills, tool guidance, and your team playbook
- The December 11 Showcase
Pay-in-full bonus
Bring a teammate, free.
Your first teammate joins the full Lab at no cost. After checkout, email hello@daytimedesign.co with their name and email and we’ll set them up.
Join by October 30
The Website Copy Guide is yours, too.
Prompts, tips, and examples to help you get your website copy locked in and conversion ready. Included with either option when you join by Friday, October 30 at midnight CT.
Add Brand Camp recordings and tools for $197 at checkout if you’d like to get up to speed first.
Start with the first week. If it isn’t for you, you have options. Read our purchase promise.
The difference it makes.
Testimonial placeholder
A real client’s words about their finished website will go here.
Name · BusinessTestimonial placeholder
A real client’s words about the confidence to keep going will go here.
Name · BusinessTestimonial placeholder
A real client’s words about launching on their own domain will go here.
Name · BusinessTestimonial placeholder
A real client’s words about getting new inquiries will go here.
Name · BusinessTestimonial placeholder
A real client’s words about updating the site themselves will go here.
Name · BusinessTestimonial placeholder
A real client’s words about how it looks next to their brand will go here.
Name · BusinessTestimonial placeholder
A real client’s words about the time they saved will go here.
Name · BusinessTestimonial placeholder
A real client’s words about what they made next will go here.
Name · BusinessOur purchase promiseStart with the
Start with the
first week.
Come to Plan it on November 9 and work through week one with us. If you decide the Lab isn’t for you, you have two options.
Email hello@daytimedesign.co and tell me which option you’d like.
Before you joinYour questions,
Your questions,
answered.
I’m not technical. Can I do this?
Yes, you can build by talking to AI in plain words, like you would talk to an employee. No design or coding experience needed. I show you the process, help you choose the right tools, and guide you through forms, your domain, and going live.
How much time should I set aside?
Each live Monday runs from 12 pm to 1:30 CST, plus time to build between calls. The recommended weekly build-time estimate is about 3 hours per week. The more you learn, the quicker it gets.
What if I miss a Monday?
Every call is recorded and added to Lab HQ, and you keep the recordings for 90 days. Send your questions ahead and I’ll answer them on the call.
Can my team join?
Yes. Pay in full and your first teammate joins free. Every teammate after that joins at half price. Email hello@daytimedesign.co and we’ll set it up. You also leave with a playbook your team can use to keep the site current.
I haven’t taken Brand Camp. Can I still join?
Yes. While we recommend you to have done Brand Camp prior, it is not required. Add the Brand Camp recordings and tools for $197 at checkout to get up to speed. Allow about five hours to build the Brand Brain we’ll use in the Lab. Most people will arrive with that foundation ready, so week one dives directly into web strategy and planning.
Which tools will we use?
Our primary tools will be Claude and ChatGPT. I recommend the $20 subscriptions of both. Outside of those tools, I’ll help you choose the best way to host and launch your website in whatever way best fits your business, your team, and how you want to maintain the site. You’ll get guidance and how-tos for setup, access, updates, and publishing on your own domain. We’ll explain any tool subscriptions before you choose your setup.
Can I work from a website I already have?
An existing site is useful context for planning what comes next. However, this will not be a migration. This will be a net new website build. For more complex builds or migrations, please reach out with questions.
How does feedback work?
Post your pages in the Lab Slack channel any day of the week. I review them twice a week and leave notes there. Questions are also part of the 30-minute Q&A at the end of each live call.
What happens during Thanksgiving week?
There’s no live call November 23 to 27. Use the time to build or catch up. Feedback stays open through Wednesday.
Do I need to finish anything before November 9?
Your prep focuses on a strategic outline of your pages and the sections that help visitors take action, plus a few tips to get your copy started. Bring your references, ideas, and any words you already have. Week one is web strategy, layout, inspiration and how to plan your website. If you’re new to Brand Camp, I recommend working through its recordings and tools first to build your Brand Brain.
Will you write my website copy?
The Lab focuses on website strategy, design, and building with AI. I’ll help you plan the sections and purpose of each page and share tips to start your copy. This isn’t a copywriting service. Join by October 30 and the Website Copy Guide is included as a bonus.
What if I’m not finished by December 7?
Thanksgiving week gives you time to catch up, and you keep the recordings for 90 days so you can keep working through the process.
What if I try week one and it’s not for me?
You can request a refund or put 100% of your purchase toward Brand Reset (the same process but completely done for you). Email hello@daytimedesign.co to choose. Read our purchase promise.
What if I’d rather have it built for me?
That’s Brand Reset: the same process, done for you, with your team taught how to maintain the website afterward. Brand Reset is now booking for January. Email hello@daytimedesign.co to apply for your spot.
When does enrollment close?
Thursday, November 5 at 10pm CST.
What’s the difference between the payment options?
Pay $1,497 in full or split it into two payments of $749, thirty days apart. Both include all four live sessions, feedback, recordings, prompts, skills, tool guidance, and the team playbook. Paying in full also brings your first teammate free.
Brand Lab · Starts November 9A website that feels like you.
A website that feels like you.
Built by you.
With a designer beside you, every step.
Join the Lab$1,497 or two payments of $749